Salesforce continues its strategy of packaging elements from its SaaS catalog to fit specific trades. This week, the publisher unveiled Consumer Goods Cloud for the retail sector and Manufacturing Cloud for the industry. The creation of these services is based on the assembly of its CRM, the heart of its offer, with features from its artificial intelligence platform Einstein and other elements of its application portfolio.
Anticipate the demand to organize the upstream response
In the case of Manufacturing Cloud, which will be available in October, Salesforce has brought its CRM closer to Einstein Analytics. Through it, the publisher is interested in the need for industry to anticipate the demand of customers and the market they are targeting in order to lower or increase their inventories according to its future evolution. One of its key functions is to pull up annualized activity indices from previously signed sales agreements and correlate them with data hosted in the ERP and the order taking tool. This will allow the operational and accounting teams to harmonize their actions around customer contracts, and thus ensure that the company is on the right track to fulfill its obligations.
“In the manufacturing industry, changes in customer demand or the market in general can have a devastating effect on financial results. In fact, being able to understand what’s happening on the ground is imperative to succeed, “said Cindy Bolt, vice president and general manager of Salesforce Manufacturing.
Facilitate the task of salespeople visiting the points of sale
Consumer Goods, on the other hand, is designed to give vendor sales forces the ability to spend more time with customers, automating certain tasks, and providing data to improve business planning execution. It allows, for example, to determine the priority stores to visit, and to optimize the placement of products on shelves and inventories through AI functionalities provided by the Einstein platform. In essence, Salesforce is trying to stop the disconnect between the different back offices of a supplier (inventory, manufacturing, logistics) and the teams that work in contact with retailers. The Consumer Goods Cloud marketing is scheduled for February 2020.
Salesforce launched its first vertical solution in April 2015, targeting financial services. Shortly thereafter, a second offer called Health Cloud made its appearance. Last May, the publisher unveiled Salesforce Blockchain, a low-code development platform with which businesses can build blockchain networks, workflows, and apps that facilitate data sharing between partners and third-party networks. In June, it was the turn of Commerce Page Designer (creation and management of e-commerce sites via a visual interface) to see the day. Since the acquisition of Mulesoft in 2018, Salesforce has an even greater connection capacity between its applications and other data sources. He is now trying to tackle specific difficulties of certain industries. A strategy that is part of his desire to take the lead on SAP and Oracle.